Infographics. Why? What? How?

Americans process over 100,000+ words a day.1 about information overload! 

So, how can we stand out?  

Have you ever heard the saying, "A picture is worth a thousand words"?  One study found that combining text with pictures produced a 95% rate of understanding versus 70% with just words alone.2 Humans are visual creatures. We are far more likely to read an infographic than just text. 

Ok.  What exactly is an infographic?  

An infographic is a visual image such as a chart or diagram used to represent information or data.

Got it.  Now, where do I start?  

Click on the graphic below to check out the game and take YOUR first steps to winning with infographics! 

Ready?  Get Set.  Let's GO have some FUN!

1 Bohn, R., Short, J. (2012). Measuring Consumer Information, International Journal of Communication 6
2 Dowse R., Ehlers M. (2005). Medicine labels incorporating pictograms: do they influence understanding and adherence? MEDLINE